Glossar

Fachbegriffe

A		ACRM / Analytisches Kundenbeziehungsmanagement
		Ad Server
		Affiliate Program
		After Sales
		Agent / Übertragungsmittel
		AI / Ad Impression / Ad View
		AIDA / Attention Interest Desire Action
		Akquise
		API
		ASP (Application Service Provider)
		Autoresponder
B		B2B
		B2C
		B2E
		Back Office
		Benchmark
		Betreuungskreislauf
		Bounce
		Brand / Marke
		Bundle
		Business Intelligence
		Business Process Reengineering
C		Call Center
		CIC / Customer Interaction Center
		CIS / Customer Interaction Software
		CL / Closed Loop
		CMS / Content Management System
		Community
		Content / Inhalt
		Corporate Design
		Corporate Identity
		CRM / Customer Relationship Management
		CRM Software / Kundenmanagementprogramm
		CS / Cross Selling
		CSCW / Computer Supported Cooperative Work
		CTR / Click Through Rate
D		D / Dublette
		Data Mining
		DBM / Database Marketing
		DM / Data Mining
		DM / Dialog Marketing
		DM / Direkt Marketing
		DMS / Dokumenten Management System
		DS / Direct Sales
		DV / Direkt Vertrieb
		DW / Data Warehouse
E		EAI / Enterprise Application Integration
e		eCommerce / Electronic Commerce
E		EDI / Electronic Data Interchange
		EJB / Enterprise Java Bean
		EM / Email Marketing
		EM / Event Marketing
		ERM / Employee Relationship Management
		ERP / Enterprise Ressource Planning
		Extranet
F		F2F / Face To Face
		FAQ / Frequently Asked Questions
		FM / Facility Management
		FO / Front Office
		FOC / Factory Outlet Center
		FOC / First Order Condition
		Forecast / Prognose
f		formgen / Fragebogensoftware
F		Franchise / Vorrecht
		Fulfillment / Erfüllung
G		GL / Gesprächsleitfaden
		Gläserner Kunde
		GPO / Geschäfts Prozeß Optimierung
		Groupware / Team Software
H		HD / Help Desk
		Hotline / Serviceline
		HP / Hot Prospect
		HTML / Hypertext Markup Language
		HTTP / Hypertext Transfer Protocol
I		Inbound / eingehend
		Incentive / Belohnung
		Intranet
		IT / Information Technology
J		J2EE / Java 2 Platform Enterprise Edition
		J2ME / Java 2 Platform Micro Edition
		J2SE / Java 2 Platform Standard Edition
		JDBC / Java Database Connectivity
		JDK / Java Development Kit
		JSP / Java Server Pages
		JVM / Java Virtual Machine
K		KBM / Kundenbeziehungsmanagement
		KCRM / Kollaboratives Kundenbeziehungsmanagement
		KM / Kampagnen Management
		KM / Knowledge Management
L		Lead / Interessent
		LM / Lead Management
		LP / Loyality Program
		LS / Lettershop
M		M / Marketing
		MA / Marketing Automation
		MAFO / Marktforschung
		MC / Mass Customization
		MCM / Multi Channel Marketing
m		mCRM / Mobiles CRM
M		MLM / Multi Level Marketing
		MM / Marketing Mix
		MTA / Meilenstein Trend Analyse
N		NL / Newsletter
O		OCRM / Operatives Kundenbeziehungsmanagement
		OLAP / Online Analytical Processing
		OM / Opportunity Management
		One To One Marketing / Eins zu Eins Marketing
		Opportunity / Verkaufschance
		Opt-In / Bestätigung
		Opt-Out / Widerruf
		Outbound / ausgehend
P		PF / Primärforschung
		PI / Page Impression
		PM / Permission Marketing
		PM / Projekt Management
		POS / Point of Sale
		PR / Public Relation
		PRM / Partner Relationship Management
		Promotion / Bewerbung
		PS / Post Sales
		PS / Pre Sales
Q		QMS / Qualitäts Management System
R		RC / Response Code
		RDBMS / Relational Database Management System
		ROI / Return On Investment
S		S / Servlet
		Sales / Vertrieb
		SCM / Supply Chain Management
		Service / Support
		SF / Sekundärforschung
		SFA / Sales Force Automation
		Spuren, digitale
		SQL / Structured Query Language
T		T / Teaser
		TAI / Thousand Ad Impressions
		Targeting / Zielgruppen Bannerschaltung
		TC / Thin Client
		TCO / Total Cost Of Ownership
		TERM / Technology Enabled Relationship Marketing
		TES / Technology Enabled Selling
		TKP / Tausender Kontakt Preis
		TM / Tele Marketing
		TQM / Total Quality Management
		TS / Tele Sales
		TTM / Time To Market
U		UM / Unified Messaging
		URL / Unified Ressource Locator
		US / Up Selling
		USP / Unique Selling Proposition
V		VIS / Vertriebs Informations System
		Visit / Besuch
W		Wawi / Warenwirtschaft
		WF / Workflow
		WM / Wissensmanagement
		WS / Web Services
		WWW / World Wide Web
Y		YM / Yield Management

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